Creating Marketing Content: How Long It Takes and Most Popular Types | Study - MarketingProfs.com

 by <a href="/authors/1657/ayaz-nanji" title="Ayaz Nanji">Ayaz Nanji</a> <br>Most marketers say it takes between one and six hours, on average, to create a piece of content, <a href="https://coschedule.com/blog/marketing-statistics/" target="_blank" rel="noopener">according to</a> recent research from <a href="https://coschedule.com/" target="_blank" rel="noopener">coSchedule</a>.<br><a href="https://coschedule.com/blog/marketing-statistics/" target="_blank" rel="noopener">The report</a> was based on data from a survey of 1,597 marketers from 83 countries. Some 40% of respondents work for a small or midsize brand, 33% work independently, 12% are bloggers, 11% work for an agency, and 5% work for an enterprise-sized company.<br>The most common types of content created by respondents are blog posts (48% create them), social posts/campaigns (24%), and email campaigns/newsletters (14%).<br><img src="https://i.marketingprofs.com/assets/images/daily-data-point/types-coschedule-251017.jpg" alt="" /><br>Some 28% of respondents say it takes between one and three hours, on average, to create a piece of content; 24% of respondents say it takes between four and six hours to create a piece of content.<br><img src="https://i.marketingprofs.com/assets/images/daily-data-point/time-coschedule-251017.jpg" alt="" /><br>Some 27% of respondents say they create 1-2 pieces of content per month, on average; 24% create 2-3 pieces per week, on average; and 21% create one piece per week.<br><img src="https://i.marketingprofs.com/assets/images/daily-data-point/quantity-coschedule-251017.jpg" alt="" /><br><strong><em>About the research</em></strong>: <a href="https://coschedule.com/blog/marketing-statistics/" target="_blank" rel="noopener">The report</a> was based on data from a survey of 1,597 marketers from 83 countries. Some 40% of respondents work for a small or midsize brand, 33% work independently, 12% are bloggers, 11% work for an agency, and 5% work for an enterprise-sized company.<br><strong><span style="font-size: 24px;">Enter your email address to continue reading</span></strong><br><strong><span style="font-size: 24px;"><em>How Long Does It Take to Create a Piece of Content?</em></span></strong><br><strong><span style="font-size: 20px;">Don't worry...it's free!</span></strong><br><b>Sign in with your preferred account, below.</b><br>Copy Link<br>Email<br>Twitter<br>Facebook<br>Pinterest<br>Linkedin<br>ABOUT THE AUTHOR<br> <strong>Ayaz Nanji</strong> is a writer, editor, and a content strategist. He is a co-founder of <a href="https://icw.media/" target="_blank" rel="noopener">ICW Media</a>&nbsp;and&nbsp;a <a href="https://www.marketingprofs.com/topic/all/research-summaries" target="_blank" rel="noopener">research</a> writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.<br>LinkedIn: <a target="_blank" href="https://www.linkedin.com/in/ayaznanji" rel="noopener">Ayaz Nanji</a><br>Twitter: <a target="_blank" href="https://twitter.com/ayaznanji" rel="noopener">@ayaznanji</a><br>You may like these other MarketingProfs articles related to Content:<br>Keep me signed in<br><b>Sign in with your preferred account, below.</b><br>Over <b>600,000</b> marketers rely on MarketingProfs for B2B know-how every day. Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.<br /><b>Subscribe today ... it's free!</b><br><b>Sign in with your preferred account, below.</b><br><br><a href="https://news.google.com/rss/articles/CBMiY2h0dHBzOi8vd3d3Lm1hcmtldGluZ3Byb2ZzLmNvbS9jaGFydHMvMjAxNy8zMzAwMi9ob3ctbG9uZy1kb2VzLWl0LXRha2UtdG8tY3JlYXRlLWEtcGllY2Utb2YtY29udGVudNIBAA?oc=5">source</a>