by <a href="/authors/1657/ayaz-nanji" title="Ayaz Nanji">Ayaz Nanji</a> <br>Some 83% of healthcare organizations are now engaging in content marketing, and an additional 14% plan to start engaging this year, <a href="https://www.truenorthcustom.com/blog/2018-state-healthcare-content-marketing" target="_blank" rel="noopener">according to</a> recent research from <a href="https://www.truenorthcustom.com/" target="_blank" rel="noopener">True North Custom</a> and <em><a href="https://info.truenorthcustom.com/healthcare-insight-subscribe" target="_blank" rel="noopener">Healthcare Insight</a></em>.<br><a href="https://www.truenorthcustom.com/blog/2018-state-healthcare-content-marketing" target="_blank" rel="noopener">The report</a> was based on data from a survey conducted in 4Q17 among 53 healthcare marketing professionals who work for hospitals, urgent care centers, physician practices, and other healthcare organizations.<br>Some 36% of respondents say their organization's content marketing efforts are very effective, and 58% say they are somewhat effective.<br>Only one-third of respondents say their healthcare organization has a documented content <a href="/resources/topic/171/marketing-strategy" class="autolink">marketing strategy</a>.<br><img src="https://i.marketingprofs.com/assets/images/daily-data-point/strategy-truenorth-190418.jpg" alt="" /><br>Healthcare marketers say the top content marketing tactics used by their organization are <a href="/resources/topic/151/social-media" class="autolink">social media</a> content, newsletters, videos, and print magazines.<br><img src="https://i.marketingprofs.com/assets/images/daily-data-point/tactics-truenorth-190418.jpg" alt="" /><br>The social channels most used for distributing content are Facebook (87% of healthcare organizations use it), YouTube (74%), and Twitter (64%).<br><a href="https://i.marketingprofs.com/assets/images/daily-data-point/social-LG-truenorth-190418.jpg" target="_blank" rel="noopener"><img src="https://i.marketingprofs.com/assets/images/daily-data-point/social-truenorth-190418.jpg" alt="" /></a><br>Half of healthcare organizations post to social media daily; just 10% of organizations post content to their website daily.<br><img src="https://i.marketingprofs.com/assets/images/daily-data-point/frequency-truenorth-190418.jpg" alt="" /><br><strong><em>About the research</em></strong>: <a href="https://www.truenorthcustom.com/blog/2018-state-healthcare-content-marketing" target="_blank" rel="noopener">The report</a> was based on data from a survey conducted in 4Q17 among 53 healthcare marketing professionals who work for hospitals, urgent care centers, physician practices, and other healthcare facilities.<br><strong><span style="font-size: 24px;">Enter your email address to continue reading</span></strong><br><strong><span style="font-size: 24px;"><em>The State of Healthcare Content Marketing</em></span></strong><br><strong><span style="font-size: 20px;">Don't worry...it's free!</span></strong><br><b>Sign in with your preferred account, below.</b><br>Copy Link<br>Email<br>Twitter<br>Facebook<br>Pinterest<br>Linkedin<br>ABOUT THE AUTHOR<br> <strong>Ayaz Nanji</strong> is a writer, editor, and a content strategist. He is a co-founder of <a href="https://icw.media/" target="_blank" rel="noopener">ICW Media</a> and a <a href="https://www.marketingprofs.com/topic/all/research-summaries" target="_blank" rel="noopener">research</a> writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.<br>LinkedIn: <a target="_blank" href="https://www.linkedin.com/in/ayaznanji" rel="noopener">Ayaz Nanji</a><br>Twitter: <a target="_blank" href="https://twitter.com/ayaznanji" rel="noopener">@ayaznanji</a><br>You may like these other MarketingProfs articles related to Content:<br>Keep me signed in<br><b>Sign in with your preferred account, below.</b><br>Over <b>600,000</b> marketers rely on MarketingProfs for B2B know-how every day. Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.<br /><b>Subscribe today ... it's free!</b><br><b>Sign in with your preferred account, below.</b><br><br><a href="https://news.google.com/rss/articles/CBMiWmh0dHBzOi8vd3d3Lm1hcmtldGluZ3Byb2ZzLmNvbS9jaGFydHMvMjAxOC8zMzkxNi90aGUtc3RhdGUtb2YtaGVhbHRoY2FyZS1jb250ZW50LW1hcmtldGluZ9IBAA?oc=5">source</a>
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